There’s a strategy called “NUDGE MARKETING” in business…
It refers to deliberately manipulating how choices are presented to consumers.
The goal is to INFLUENCE what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales for your business.
The smart marketer will nudge people with small baby steps to get the desired result he/she wants (just like an elephant does to it’s little one).
If you have a website or blog…
Clever examples of nudge marketing…
An airport in Amsterdam wanted men to pee in the middle of a urinal so they put an image of a FLY in the center.
The result?
80% less spillage on the floor!
Smoke Here
The local community wanted smokers to put their cigarette butt in a bin.
So what did they do?
They made it “appear” as if they had a choice, and they influenced the outcome they wanted, with a question! (The question is irrelevant, it can be anything really.)
This reduced litter by 46%!
Exit Discount Trigger
When someone is about to leave this website an overlay popup is triggered, and image of a model appears that looks right at the text giving the reader 10% OFF…
By promoting a discount, it increases the chance the customer stays on the page and eventually checks out.
You can use this SAME strategy by placing a line of code into your website with a few easy steps.
Notification Alert
This notification alert in the image will attract visitors’ attention and persuade them to take action…
Here’s the last example for you..
Ever abandoned shopping with stuff in your cart?
Sites like Amazon will nudge and remind you so that you continue checking out!
So if you want to use these same powerful tactics in your website or blog, to get your visitors to do WHATEVER YOU WANT…